Target Audience (By Natasha Kohli & Faye Callaghan)

The target audience we have chosen for this documentary ranges between the ages 15-28. We particularly did this because the younger generations are more into fashion, and are more keen on being upto date with the new styles and trends that are out. This documentary is aimed at all ethnicities and people with different unique clothing styles. Also we have not targeted just one socio economic group, infact we have targeted all, due to the fact that our documentary reinforces all fashion stereotypes, including people from all classes.  As our main question is "Do you think society effects the way you dress?" We want this documentary to be aimed at both male and female audiences, as they both have a say. This shows that our documentary is not conveying any stereotypes.
Likes and Dislikes of our target audience:
Our audience like to go shopping, like to try out new clothing trends, love to socialise, and like watching tv.
The dislikes of our audiences are, people that judge them, having worn the same clothes all the time, and anything that doesnt keep them busy.




This is the type of Audience we will be trying to reach however we will also try to reach to a wider range. Our documentary will be veiwable to all genders and ages, as our certificate for this production is PG.

The Rule Of Thirds (By Zoe Woodstock)



This image of a butterfly portrays the important
object perfectly using the rule of thirds concept.



During pre-production we thought it would be wise to carry out some research into the interview technique known as the 'Rule of Thirds'. This approach is a compositional guide adopted during production of visual art work such as paintings and photography. This technique consists of using two horizontal lines and two vertical lines to create nine shapes of equal size. Proponents of this technique believe that elements of high significance in the frame should be aligned along these lines or their intersections and by doing so evokes more tension, initiative and attraction for the audience. These intersections are named 'Power Points' or 'Crash Points'. An object need not be touching a power point but be near to gain advantage of the method.

The application will be essential for our interview framing helping us film a perfect interview by placing the specific compositional elements in certain areas of the frame to appeal to the audience.



Sources: http://en.wikipedia.org/wiki/Rule_of_thirds











How We Have Communicated (By Georgie Watters)

We Have Sent Emails Out To Some Of Major Fashion Magazine's (I.e Vogue, Elle, Look, More And Ok) Hoping They Will Allow Us To Interviewing Them When We Start To Film Our Documentary...


Below Is A Copy Of The email We Sent Out

Check List ( By Georgie Watters)

Georgies Work

New And Improved Interview Questions (By Georgie Watters)

Interview Questions

Documentary Modes (By Zoe Woodstock)

Modes
In his 2001 book, Introduction to Documentary, Bill Nichols defines the six modes of documentary.
They developed in this order:


•The Poetic Mode
It reassembles fragments of the world, transforming historical material into a more abstract, lyrical form, usually associated with the 1920s and modernist ideas, especially those of Grierson.


•The Expository Mode
It directly addresses to the audience, social issues are assembled into an argumentative frame, mediated by a voice-of-God narration, associated with 1920s-1930s, and some of the rhetoric and polemic surrounding WW2.


•The Observational Mode
As technology advanced by the 1960s and cameras became smaller and lighter, life could be documented in a less intrusive manner, less control was required over lighting, leaving the social actors free to act and the documentarists free to record without interacting with each other, sometimes this is called 'direct cinema', this mode aspires to invisibility.


•The Participatory Mode
In this mode the encounter between film-maker and subject is recorded, as the film-maker actively engages with the situation they are documenting, asking questions of their subjects, sharing experiences with them, in this mode the documentary film maker is clearly visible.


•The Reflexive Mode
This mode demonstrates consciousness of the process of reading documentary, and engages actively with the issues of realism and representation, acknowledging the presence of the viewer and the judgements they arrive at, this was popular in the 1980s.


•The Performative Mode
Documentaries of this type acknowledge the emotional and subjective aspects of documentary, and presents ideas as part of a context, having different meanings for different people, often autobiographical in nature, a contemporary mode that could be associated with post-modernism.


Our documentary 'Fashion Tribes' is mostly associated with the expository mode. We aim to produce an objective piece of film that highlights a debatable topic of stereotypes in the fashion industry. We have a developed idea and by following the guidelines of this specific mode, this concept will be defined. We will present the audience with organised information based on our documentary topic. By exploring our chosen subject matter with interviews and statistics we aim to fulfill the requirements of the expository mode. We also hope to engage with the issue of representation thus highlight the audience and the possible judgments they may conclude.


Adapted from http://www.mediaknowall.com/Documentary/definitions.html

Questionnaire Results (By Natasha Kohli)

Charts

Pre-Documentary Questionnaire (By Natasha Kohli)

The questionnaire i have placed on the blog is to get basic feedback from the audience before we go to film. The reason we done this was so we could gather information from our respondents. Some questions i have asked are used to find out the information about what they are interested in towards our topic which is "fashion trends", so by asking them what their dress sense is, or who do they most likely get influenced by, would make it easier for us to include the ideas we get from the results of the questionnaire. As everyone has a different idea about stereotypes in society, i decided to ask the main question which is "Do you think society effects the way you dress?" By doing this it would help us take into account of what people's ideas are, and we can relate to it in the documentary.

Examples Of How To Frame The Perfect Shot And Interview (By Faye Callaghan)

These are a few examples of how to frame the perfect shot and interview...

Weekly Update- Week Two (By Georgie Watters)

On Week Two We Have Organised Our Blog And Personalised It So Our Theme Goes With Our Documentry. We Have Also Filmed Our First Interview With A Fahion Lecturer Which Will Be Appearing In Our Documentry. This Week We Will Also Be Adding More Work To Our Blog Such As Rule Of Thirds, Genre, Research Into Similar Products etc..

First Draft Of Proposal ( By Natasha Kohli)

Potential Interview Questions (By Zoe Woodstock)

Interview Questions

Summary Of Documentary Topic (By Zoe Woodstock)

We have decided to focus our 5 minute documentary on the topic of fashion. We based this decision on the rarity of such a documentary subject matter. We hope to portray a message to the audience that an individual's choice of fashion trend can be affected by the views existent in society. Thus categorising members of society into set groups depicting certain stereotypical opinions. We also hope to connote to the audience that what someone wears does not portray the type of individual they really are.

Documentry Topic (By Georgie Watters)

The topic that we will be discussing is Fashion Tribes. Through this debate, as a group we will look at a variety of opinions and the effect that different fashion trends might have on the society of young people. The kind of questions that will be brought up is whether society is effecting the way people dress due to sterotyping of different fashion trends. Why People Feel The Need To Stereotype Someone Due To The Clothes they Wear. We Will Also Question Wheather The Media Industry Has Any Negative Effects On Fashion. Our topic would touch on people’s views of Different Fashion Trends and for them to decide to stop sterotyping people just because of there fashion sense.


Within our topic we also decided to send seven e- mails, a numerous amount of phone calls to the potential speakers we had encountered to be in our documentary. we decided that to be up to date with our documentry we needed to prepare and start early to allow the speakers to make time for our interviews.

Our Documentry Name (By Georgie Watters)

Our Documentry Is Named 'Fashion Tribes' As A Group We Chose This Title As It Demonstrates Our Topic That We Will Be Exploring. It Does This By Illustrating Different Fashion Trends, And How People Stereotype Each Other Due To Fashion Trends. We Used The Word 'Trends' As It Is A Metaphor  To Relate To Fashion.

Pre - Production (By Zoe Woodstock)

Pre Production

Brain Storm (By Georgie Watters)

Group Roles (By Georgie Watters)

                                                  

Director: Georgie Watters

Her Role: I Will Be responsible for overseeing creative aspects of Our Documentry 'Fashion Tribes'. I Will Also Be deciding how the Documentry should look. I also will be directing what tone it should have and what an audience should gain from the cinematic experience. I Am responsible for deciding the camera angles, lens effects, lighting, and set design. I As The director Will Be working closely with the cast and crew to shape Our Documentry.

i will also play a key role in post-production. i will be working with the editor to ensure that the emotions of the scene and the close ups, mid shots and wide or long shots appropriately reflect which character is driving the narrative.

                                                      

Editor: Natasha Kohli

Her Role: She Will Be in charge of how our documentary/production will come together. Her role would consist of being responsible of camera footage, dialogue, sound effects, graphics and special effects. As editor She will have to work very closely with Me (director) so She has a idea of what she is trying to portray in the footage that she will direct, in hope that We will get a desired end result.

Camera Girl: Faye Callaghan

Her Role: She is The person that Will Be operatIng Our Documentry for the purpose of recording a production to Documentry medium. She Will Be responsible for physically operating the camera and maintaining composition throughout a given scene or shot. She Will collaborate with the director to make technical and creative decisions. She is required to communicate clearly and concisely With The director.

                                                      

Sound Girl: Zoe Woodstock

Her Role: Her role in the group is the Music and Sound operator. Her role is a huge responsibilty and is very important in making our documentary 'Fashion Tribes' effective and watchable. The sound such as dialogue must be clear throughout The 5 Minute Clip for the viewers enjoyment and to maintain their attention. Music must be included in appropriate places to compliment the content. The use of a microphone and headphones are necessary for Her to obtain the best results.

Weekly Update- Week One (By Georgie Watters)

On Week One we Made Our Group And Personal Blogs To Start Posting Up Our Work For Media A2, We Have Also Decided Which Role Will Belong To Each Person. Also This Week We learnt How To Film interview techniques using a Pro camera and Quality sound equipment to frame an interview Perfectly. As A Grouo We have planned our Pre-Production and Have drafted our first proposal to prepare for filming, We have also received replies from Various fashion magazines Who We Emailed regarding our interviews.