Research Into Subject Matter ( By Natasha Kohli )

Stereotyping is when people are put up into a certain category according to the way they present themselves towards others. In this case the way people dress, stereotypes them into society. Without us really knowing their characteristicts, we tend to judge them by the way they look. And we ALL do it.

The uk fashion market is highly dynamic. It is marketed with a wide diversity attitudes towards brands and trends. Fashion Segments, takes account of this diversity to give retailers and manufacturers an overlook into their customers and the wider marketplace. Fashion market analysis describes attitudes towards fashion and brands and consumer behaviour related to types of clothes, stores visited and the frequency, value and purpose of shopping trips.

Fashion Segments ensures that you understand your customers and prospects and helps you recruit new customers through targeted, personal communications. Marketing database also supports network planning, helping you to identify the best locations for clothing stores through  the size of the market in which you compete.

Different types of fashion trends: 

Vintage style- vintage is when people bring back clothes from a previous era.

Bohemiam- Hippie look

Hollywood glam-  A style that originated in Southern California in 1930 that combines English, French Regency, Greek Revival and old Hollywood.

Punk- Punk fashion is the styles of clothing, hairstyles, cosmetics, jewelry, and body modifications of the punk subculture.

Trendy- A trendy is a social categorization of person who follows modern fashion and listens to mainstream music, having no music genre in particular they follow.

Hip Hop- Hip hop fashion complements the expressions and attitudes of hip hop culture.

Goth- Gothic fashion is a clothing style worn by members of the Goth subculture