Research Into Theorist Walter Fisher (By Zoe Woodstock)

Walter Fisher studied communication of which later established the 'Narrative theory'.  It was useful to research Fisher because this narrative theory is based on the idea that people are storytellers. Fisher, in 1984, states that 'storytelling is one of the oldest and most universal forms of communication and so individuals approach their social world in a narrative mode and make decisions and act within this narrative framework'. 

Fisher's research theory however conflicted with current beliefs of how people interact. Thus he developed two paradigms: the rational paradigm, and the narrative paradigm. The rational world paradigm describes how people are rational and make their decisions based on arguments. Rationality is aided by our amount of knowledge which can help us solve logical puzzles through analysis. The narrative paradigm states how people are storytellers and they make decisions by having good reasons. Factors like our culture and character can determine what we view as good. The world is a set of stories from which we choose to re-create our lives.
Fisher made it possible for individuals to distinguish what makes a story justified. He calls this 'Narrative Rationality'.  This concept consists of two parts: coherence and fidelity. Coherence defines whether a story makes sense structurally. Fidelity relates to whether a story is true or not. 
We are trying to portray our argument rationally and hope the audience will make a rational decision toward fashion and stereotypes and base their arguments on good reasons.